Away Game
It’s more than just shipping your product around the world.
Take your US beauty brand global with holistic strategy and action.
We’re on your Home Team. We support your Away Game.
About Caitie
Caitie Mace has spent the last 10 years shaping international expansion for some of the most influential beauty and wellness brands. She supported international growth for best-in-class independent brands, and as Director of International Business Development for L’Oreal.
From indie up and comers to established legacy brands, Caitie has the scope of experience to work international strategy into your brand’s current capabilities and future ambition. Caitie provides both the holistic view of an executive, and a lived understanding of the day-to-day of running an international business.
There’s no stage too early to consider global potential, and there’s no brand too large to approach a new market with thought.
Caitie lives with her family on the west coast of the United States. Offline you’ll find her in the kitchen sauteing some combination of garlic and olive oil, or chasing after her toddler son.
Services
Pre-Market Prep
Expansion strategy by market
Regulatory & packaging
Business case creation
Assess current infrastructure and steps needed to close capability gaps
Expansion goal planning and workback timelines
Supply planning
Market Entry Planning & Launch
Marketing/sales investment allocation
Brand/Product positioning and messaging
International 3PL/Fulfillment Strategy
Retailer strategy and ways of working
Distributor vetting and selection
Contracts
Pricing strategy
Activation, digital marketing, and PR
Ongoing Management & Troubleshooting
Rebrand/Relaunch
Contract Renewals
Change management to existing ways of working