Away Game

It’s more than just shipping your product around the world. 

Take your US beauty brand global with holistic strategy and action. 


We’re on your Home Team. We support your Away Game.

About Caitie

Caitie Mace has spent the last 10 years shaping international expansion for some of the most influential beauty and wellness brands. She supported international growth for best-in-class independent brands, and as Director of International Business Development for L’Oreal.

From indie up and comers to established legacy brands, Caitie has the scope of experience to work international strategy into your brand’s current capabilities and future ambition. Caitie provides both the holistic view of an executive, and a lived understanding of the day-to-day of running an international business.

There’s no stage too early to consider global potential, and there’s no brand too large to approach a new market with thought.

Caitie lives with her family on the west coast of the United States. Offline you’ll find her in the kitchen sauteing some combination of garlic and olive oil, or chasing after her toddler son.

Services

Pre-Market Prep

Expansion strategy by market

Regulatory & packaging

Business case creation

Assess current infrastructure and steps needed to close capability gaps

Expansion goal planning and workback timelines

Supply planning

Market Entry Planning & Launch

 Marketing/sales investment allocation

Brand/Product positioning and messaging

International 3PL/Fulfillment Strategy

Retailer strategy and ways of working

Distributor vetting and selection

Contracts

Pricing strategy

Activation, digital marketing, and PR

Ongoing Management & Troubleshooting

 

Rebrand/Relaunch

Contract Renewals

Change management to existing ways of working

Brands

and Retailers

Worked With